Try using the best times recommendations as a starting place, then watch your analytics, run experiments, and make adjustments to help you find the absolute best posting times for your audience. In this case, one of your top goals is to get seen in the Home feed, where exact timing isn’t a major factor (but recency matters). If your brand’s objective is to expand your reach, consider posting an hour or so before the recommended times.
How you can best use the recommendations depends on your brand’s objectives and goals for 2022. The best posting times listed in this report reflect the times when audiences are most engaged on Instagram. How To Use Best Posting Times To Boost Reach And Engagement
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